Setting the standard in sustainable luxury materials

Simon Dipple

The quality of the packaging we produce matters because not only is it a major brand awareness touchpoint for our customers and their consumers, but it also plays a key role in maintaining the integrity and quality of the luxury product that the packaging contains.

Working with emerging and iconic luxury brands, our technical experts guide and advise clients, from the initial project consultation through to delivery, on the optimum design and materials that can be used for luxury packaging.

In the summer of 2022, we formally combined our years of knowledge with the latest developments in planet-friendly materials, to create a new sustainability brand called Reborn™.

The comprehensive gold standard methodology for sustainable choice, Reborn is where material choice and manufacturing excellence meet. The Reborn range includes sustainable materials from world-class paper and board mills that pass the measure for reduced environmental impact. Starting with standard structural materials such as FSC® grey board, the range transitions through a large and comprehensive portfolio to super premium materials such as our exclusive 100% recycled leather, which is available in standard colours and finishes, as well as being able to be brand colour matched. In addition to the papers and boards included in our Reborn range, we have also worked closely with our suppliers of glues, inks and finishing decorations, so that we can make packs which are 100% free from petrochemical-derived glue, print, finishes and coatings.

The development of the Reborn materials has taken time, however, the results have made the work worthwhile and we are proud that we can now create luxury and ultra-luxury presentation packaging for our customers that can be genuinely measured for its sustainable luxury.

Rebalancing our planet to become carbon neutral and making it sustainable by design, is a key feature of the BellaGiada methodology and we will be very pleased to provide businesses who are looking for ways to improve their luxury packaging, to reach out to us for more details on our solutions.